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Case study · SaaS · Feedback and collaboration

Bugsmash.

A platform for collecting feedback on images, PDFs, videos, websites and audio. It brings visual annotations, real-time updates and clear workflows to creative professionals, teams and agencies.

ProductSaaS feedback platform
My roleUX/UI designer
Built forCreative professionals, teams and agencies
Works onImages, PDFs, videos, websites, audio

The challenge

A messy feedback process

Meet Nabil, a product manager who oversees design, development and testing teams. For him, feedback was slow and messy. He took screenshots by hand, annotated them, and sent them over WhatsApp or email. Tasks got lost in long chats.

There was no central place for feedback, and no tool that let him comment inside mobile apps. He soon realized that other product managers, designers and developers had the same problem.

  • Manual screenshots. Capturing and marking up every issue by hand.
  • Scattered channels. Feedback spread across WhatsApp and email.
  • Lost tasks. Action items buried in long conversations.
  • No mobile app commenting. Nowhere to leave feedback inside an app.

The solution

Comment right on the thing itself

Bugsmash lets people comment directly on media, including apps. Teams annotate issues visually, keep all feedback in one place, and track every task through to done.

Visual annotation

Point at the exact spot and say what needs to change.

Centralized feedback

One home for comments instead of chats and inboxes.

Task tracking

Turn comments into tasks that nobody loses.

Real-time updates

Everyone sees changes as they happen.

Actionable workflows

Move from feedback to fixes without leaving the tool.

Ideation

Sketching the idea

The idea started on paper. These sketches explore how a comment, a pin and a task could live together on one screen.

Ideation sketches
Ideation sketches

User flow

The vanilla user flow

A vanilla user flow is the simplest path someone takes to finish a core task, with no edge cases. It keeps the main journey clear before any complexity is added.

User flow
User flow
User flow
User flow
User flow

How it works

Annotate, then share with your peers

Mark up the page, app or file, then share it so teammates can reply and resolve each comment.

The annotate-and-share flow

Refining the vision

I plan to keep improving the experience of Bugsmash. The current designs are final for the time allotted.