Wordmark
A serif “OKUS” wordmark with a leaf detail integrated into the O, supported by flowing lines and a centered TEA descriptor.
Brand identity · Packaging
OKUS Tea
A tea brand identity built around a memorable wordmark, considered details, and a premium yet approachable packaging direction.
01 / The idea
A distinctive identity for everyday tea
OKUS means “taste” or “flavour” in Croatian. The identity aims to connect the ritual of tea with a refined, recognizable brand system.
02 / Visual direction
Color palette
Deep green for heritage and nature, paired with warm gold accents for a premium feel.
Packaging system
A clean white base with clear product naming and a consistent layout that can extend across tea varieties and pack sizes.
Product range
Planned range includes Royal Assam Tea, Classic Assam Tea, and Gold Assam Tea.
03 / Design rationale
Build consistency across every pack
The design direction balances a distinctive brand mark with legible product information so the identity can scale across different pack sizes and tea variants.
This page summarizes the brand direction. Final packaging artwork and product photography can be added when ready.
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